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Department Profile
MARKETING (PHD)
        
Course Structure Diagram with Credits
 1st Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
PAZ 680 DEPARTMENTAL SEMINARY Compulsory 0+2 7.00 7.00
PAZ 699 RESEARCH METHODS AND ETHICS Compulsory 3+0 7.00 7.00
PAZ 777 PREPARATION FOR PROFICIENCY Compulsory 0+0 30.00 30.00
PAZ 778 THESIS PROPOSAL Compulsory 0+0 30.00 30.00
PAZ 888 THESIS CONSULTANCY COURSE I Compulsory 0+1 2.00 2.00
PAZ 889 THESIS CONSULTANCY COURSE II Compulsory 0+1 2.00 2.00
PAZ 603 MARKETING COMMUNICATION Elective 3+0 7.00 7.00
PAZ 605 CONSUMER BEHAVIOR Elective 3+0 7.00 7.00
PAZ 607 MARKETING MANAGEMENT AND STRATEGY Elective 3+0 7.00 7.00
PAZ 609 MARKETING ETHICS Elective 3+0 7.00 7.00
PAZ 611 RETAIL MANAGEMENT Elective 3+0 7.00 7.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 2nd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
PAZ 604 APPLIED MULTIVARIATE ANALYSIS Compulsory 3+0 7.00 7.00
PAZ 680 DEPARTMENTAL SEMINARY Compulsory 0+2 7.00 7.00
PAZ 699 RESEARCH METHODS AND ETHICS Compulsory 3+0 7.00 7.00
PAZ 777 PREPARATION FOR PROFICIENCY Compulsory 0+0 30.00 30.00
PAZ 778 THESIS PROPOSAL Compulsory 0+0 30.00 30.00
PAZ 888 THESIS CONSULTANCY COURSE I Compulsory 0+1 2.00 2.00
PAZ 889 THESIS CONSULTANCY COURSE II Compulsory 0+1 2.00 2.00
PAZ 606 SERVICE MARKETING Elective 3+0 7.00 7.00
PAZ 608 SALES FORCE MANAGEMENT Elective 3+0 7.00 7.00
PAZ 610 GLOBAL MARKETING Elective 3+0 7.00 7.00
PAZ 614 SUPPLY CHAIN MANAGEMENT Elective 3+0 7.00 7.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 3rd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
PAZ 811 THESIS STUDIES 1 Compulsory 0+1 25.00 25.00
PAZ 812 THESIS STUDIES 2 Compulsory 0+1 25.00 25.00
PAZ 813 THESIS STUDIES 3 Compulsory 0+1 25.00 25.00
PAZ 814 THESIS STUDIES 4 Compulsory 0+1 25.00 25.00
PAZ 851 SPECIALIZATION FIELD CORSES 1 Compulsory 4+0 5.00 5.00
PAZ 852 SPECIALIZATION FIELD CORSES 2 Compulsory 4+0 5.00 5.00
PAZ 853 SPECIALIZATION FIELD CORSES 3 Compulsory 4+0 5.00 5.00
PAZ 854 SPECIALIZATION FIELD CORSES 4 Compulsory 4+0 5.00 5.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 4th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
PAZ 811 THESIS STUDIES 1 Compulsory 0+1 25.00 25.00
PAZ 812 THESIS STUDIES 2 Compulsory 0+1 25.00 25.00
PAZ 813 THESIS STUDIES 3 Compulsory 0+1 25.00 25.00
PAZ 814 THESIS STUDIES 4 Compulsory 0+1 25.00 25.00
PAZ 851 SPECIALIZATION FIELD CORSES 1 Compulsory 4+0 5.00 5.00
PAZ 852 SPECIALIZATION FIELD CORSES 2 Compulsory 4+0 5.00 5.00
PAZ 853 SPECIALIZATION FIELD CORSES 3 Compulsory 4+0 5.00 5.00
PAZ 854 SPECIALIZATION FIELD CORSES 4 Compulsory 4+0 5.00 5.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.