PUBLIC RELAITION (MA)(NON-THESİS)
       
Course Structure Diagram with Credits
 1st Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
Hİ 533 RESEARCH METHODS AND REPORTING I Compulsory 3+0 7.00 7.00
Hİ 547 TERM PROJECT Compulsory 0+1 7.00 7.00
Hİ 529 PUBLIC RELATIONS AND SPONSORSHIP Elective 3+0 7.00 7.00
Hİ 531 HUMAN RELATIONS AND COMMUNICATION Elective 3+0 7.00 7.00
Hİ 535 STRATEGIC HUMAN RESOURCES MANAGEMENT Elective 3+0 7.00 7.00
Hİ 537 NEW APPROACHES TO INTEGRATED MARKETING COMMUNICATION Elective 3+0 7.00 7.00
Hİ 539 POLITICAL COMMUNICATION CAMPAIGNS Elective 3+0 7.00 7.00
Hİ 541 STRATEGIC MANAGEMENT IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 543 THEORETICAL APPROACHES TO COMMUNICATION Elective 3+0 7.00 7.00
Hİ 545 CORPORATE PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 551 PHILOSOPHY AND ETHIC IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 555 ORGANIZATIONAL BEHAVIOR AND CULTURE Elective 3+0 7.00 7.00
Hİ 557 ADVERTISING THEORIES Elective 3+0 7.00 7.00
Hİ 559 ANALYSIS OF PUBLIC RELATIONS CAMPAIGNS Elective 3+0 7.00 7.00
Hİ 561 NEW COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 563 GLOBALIZATION AND POLITICAL MANAGEMENT Elective 3+0 7.00 7.00
Hİ 565 MEDIA STUDIES AND ANALYSES Elective 3+0 7.00 7.00
Hİ 567 PUBLIC RELATIONS AND RISK MANAGEMENT Elective 3+0 7.00 7.00
Hİ 569 PUBLIC OPINION RESEARCH AND SPSS APPLICATIONS Elective 3+0 7.00 7.00
Hİ 571 SOCIO CULTURAL APPROACHES IN PUBLICITY Elective 3+0 7.00 7.00
Hİ 573 STUDIES OF COMMUNICATION SECTOR Elective 3+0 7.00 7.00
Hİ 575 HISTORICAL DIMENSION OF COMMUNICATION Elective 3+0 7.00 7.00
Hİ 577 SUSTAINABILITY IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 2nd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
Hİ 546 RESARCH METHODS AND REPORTING II Compulsory 3+0 7.00 7.00
Hİ 538 PUBLICITY AND MASS MEDIA Elective 3+0 7.00 7.00
Hİ 540 DIGITAL PRACTICES IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 542 PUBLIC RELATIONS AND MEDIA MANAGEMENT Elective 3+0 7.00 7.00
Hİ 544 CORPORATE REPUTATION MANAGEMENT Elective 3+0 7.00 7.00
Hİ 548 TOPIC AGENDA MANAGEMENT Elective 3+0 7.00 7.00
Hİ 550 ADVERTISING AND ETHIC Elective 3+0 7.00 7.00
Hİ 552 GLOBAL PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 554 EVENT AND ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 556 PUBLIC RELATIONS THEORIES Elective 3+0 7.00 7.00
Hİ 558 SOCIAL INTERACTION AND BEHAVIOR ANALYSIS Elective 3+0 7.00 7.00
Hİ 560 CRITICSM OF PUBLIC RELATIONS Elective 3+0 7.00 7.00
Hİ 562 PUBLIC RELATIONS AND SOCIAL RESPONSIBILTY Elective 3+0 7.00 7.00
Hİ 564 PUBLIC RELATIONS AND STRESS MANAGEMENT Elective 3+0 7.00 7.00
Hİ 566 CONSUMPTION CULTURE AND CONSUMER BEHAVIOR Elective 3+0 7.00 7.00
Hİ 568 PUBLIC RELATIONS AND CRISIS MANAGEMENT Elective 3+0 7.00 7.00
Hİ 570 PUBLICITY TECHNIQUES AND TURKEY'S PUBLICITY Elective 3+0 7.00 7.00
Hİ 572 COMMUNICATION RESEARCH IN TURKEY Elective 3+0 7.00 7.00
Hİ 574 STUDIES OF PUBLIC RELATIONS SECTOR Elective 3+0 7.00 7.00
Hİ 576 QUALITATIVE RESEARCH METHODS Elective 3+0 7.00 7.00
Hİ 578 DIGITAL ADVERTISING ANALYSIS Elective 3+0 7.00 7.00
Hİ 580 CLASSIC POLITICAL THOUGHTS Elective 3+0 7.00 7.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.