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Department Profile
PUBLIC RELATIONS AND PUBLICITY (DİSTANCE EDUCATİON)
        
Course Structure Diagram with Credits
 1st Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 101 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 2+0 4.00 4.00
UHİT 103 INTRODUCTION TO PUBLIC RELATIONS AND PUBLICITY Compulsory 2+0 4.00 4.00
UHİT 113 SOCIOLOGY Compulsory 2+0 4.00 4.00
UHİT 121 RESEARCH METHODS Compulsory 2+0 4.00 4.00
UHİT 123 INTRODUCTION TO POLITICAL SCIENCE Compulsory 2+0 4.00 4.00
UHİT 125 INTRODUCTION TO ADVERTISING Compulsory 2+0 4.00 4.00
UTDE 101 TURKISH LANGUAGE I Compulsory 2+0 2.00 2.00
UTRH 101 ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION I Compulsory 2+0 2.00 2.00
UYBD 101 FOREIGN LANGUAGE I Compulsory 2+0 2.00 2.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 2nd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 102 COMMUNICATION THEORIES Compulsory 2+0 4.00 4.00
UHİT 104 PUBLIC RELATIONS HISTORY Compulsory 2+0 4.00 4.00
UHİT 116 CAREER PLANNING Compulsory 1+0 4.00 4.00
UHİT 118 SOCIAL PSYCHOLOGY Compulsory 2+0 4.00 4.00
UHİT 126 BASIC ECONOMY Compulsory 2+0 4.00 4.00
UHİT 130 MEDIA LITERACY Compulsory 2+0 4.00 4.00
UTDE 102 TURKISH LANGUAGE II Compulsory 2+0 2.00 2.00
UTRH 102 ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION II Compulsory 2+0 2.00 2.00
UYBD 102 FOREIGN LANGUAGE II Compulsory 2+0 2.00 2.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 3rd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 205 CONSUMER BEHAVIORS AND RIGHTS Compulsory 2+0 4.00 4.00
UHİT 215 PUBLIC RELATIONS CAMPAIGNS Compulsory 2+0 4.00 4.00
UHİT 219 CORPORATE COMMUNICATION MANAGEMENT Compulsory 2+0 4.00 4.00
UHİT 227 PUBLIC RELATIONS AUTHORSHIP Compulsory 2+0 4.00 4.00
UHİT 229 INTEGRATED MARKETING Compulsory 2+0 3.00 3.00
UHİT 231 INTERPERSONAL COMMUNICATION Compulsory 2+0 3.00 3.00
UHİT 233 COMMUNICATION HISTORY Compulsory 2+0 4.00 4.00
UHİT 235 PUBLIC RELATIONS STRATEGIES Compulsory 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 4th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 210 ADVERTISING AND PROMOTION CAMPAIGNS Compulsory 2+0 4.00 4.00
UHİT 222 BRAND COMMUNICATION AND MANAGEMENT Compulsory 2+0 4.00 4.00
UHİT 228 RISK AND CRISIS MANAGEMENT IN PUBLIC RELATIONS Compulsory 2+0 3.00 3.00
UHİT 232 MEDIA PLANNING Compulsory 2+0 4.00 4.00
UHİT 236 PROFESSIONAL ETHICS Compulsory 2+0 4.00 4.00
UHİT 238 DIGITAL CONTENT MANAGEMENT Compulsory 2+0 3.00 3.00
UHİT 240 POLITICAL COMMUNICATION Compulsory 2+0 4.00 4.00
UHİT 242 IMAGE AND REPUTATION MANAGEMENT Compulsory 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 5th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 303 PUBLIC RELATIONS APPLICATIONS Compulsory 2+0 4.00 4.00
UHİT 321 RADIO TELEVISION ADVERTISING Compulsory 2+0 4.00 4.00
UHİT 323 EXTERNAL PROMOTION AND LOBBYING Compulsory 2+0 4.00 4.00
UHİT 325 SPONSORSHIP Compulsory 2+0 4.00 4.00
UHİT 329 CASE STUDIES IN PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 331 PUBLIC DIPLOMACY AND PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 353 ECONOMIC STRUCTURE OF TURKEY Compulsory 2+0 3.00 3.00
UHİT 361 INTERCULTURAL COMMUNICATION Compulsory 2+0 3.00 3.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 6th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 310 OVERVIEW OF PUBLIC RELATIONS SECTOR Compulsory 2+0 4.00 4.00
UHİT 314 POPULAR CULTURE Compulsory 2+0 4.00 4.00
UHİT 324 RISK AND CRISIS MANAGEMENT IN PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 334 ADVERTISING WRITING Compulsory 2+0 4.00 4.00
UHİT 336 EVENT MANAGEMENT Compulsory 2+0 4.00 4.00
UHİT 338 MANAGEMENT AND ORGANIZATION Compulsory 2+0 4.00 4.00
UHİT 340 COMMUNICATION LAW Compulsory 2+0 3.00 3.00
UHİT 348 ADVERTISING ANALYSIS Compulsory 2+0 3.00 3.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 7th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 409 CONTEMPORARY APPROACHES IN PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 427 PROTOCOL AND RELATIONSHIP MANAGEMENT Compulsory 2+0 3.00 3.00
UHİT 435 INTERNATIONAL PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 455 CRITICAL PUBLIC RELATIONS Compulsory 2+0 4.00 4.00
UHİT 457 POLITICAL PUBLIC RELATIONS Compulsory 2+0 3.00 3.00
UHİT 459 PROFESSIONAL ENGLISH I Compulsory 2+0 4.00 4.00
UHİT 461 DIGITAL ADVERTISING Compulsory 2+0 4.00 4.00
UHİT 463 HISTORY OF POLITICAL THOUGHT Compulsory 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 8th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
UHİT 412 CREATIVE STRATEGIES IN ADVERTISING Compulsory 2+0 4.00 4.00
UHİT 418 SOCIOLOGY OF COMMUNICATION Compulsory 2+0 4.00 4.00
UHİT 420 SUSTAINABILITY STUDIES Compulsory 2+0 4.00 4.00
UHİT 422 MEDIA AND SOCIAL CHANGE Compulsory 2+0 4.00 4.00
UHİT 424 PROMOTION AND TOURISM Compulsory 2+0 4.00 4.00
UHİT 436 INTERNET STRATEGIES AND E-COMMERCE Compulsory 2+0 3.00 3.00
UHİT 440 VOLUNTEER WORK Compulsory 2+0 3.00 3.00
UHİT 442 PROFESSIONAL ENGLISH II Compulsory 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.