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Department Profile
PUBLIC RELATIONS AND PUBLICITY
        
Course Structure Diagram with Credits
 1st Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 101 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 2+0 4.00 4.00
HİT 103 INTRODUCTION TO PUBLIC RELATIONS AND PUBLICITY Compulsory 2+0 3.00 3.00
HİT 119 CORPORATE COMMUNICATION MANAGEMENT Compulsory 2+0 3.00 3.00
HİT 121 INTRODUCTION TO POLITICAL SCIENCE Compulsory 2+0 5.00 5.00
HİT 123 SOCIOLOGY Compulsory 2+0 5.00 5.00
HİT 125 INTRODUCTION TO ADVERTISING Compulsory 2+0 4.00 4.00
TDE 101 TURKISH LANGUAGE-I Compulsory 2+0 2.00 2.00
TRH 101 ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION Compulsory 2+0 2.00 2.00
YBD 101 FOREIGN LANGUAGE-I Compulsory 2+0 2.00 2.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 2nd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 102 COMMUNICATION THEORIES Compulsory 2+0 4.00 4.00
HİT 104 HISTORY OF PUBLIC RELATIONS Compulsory 2+0 3.00 3.00
HİT 116 BASIC COMPUTER USAGE Compulsory 2+0 5.00 5.00
HİT 122 CAREER PLANNING Compulsory 1+0 2.00 2.00
HİT 124 MANAGEMENT AND ORGANIZATION Compulsory 2+0 5.00 5.00
HİT 126 BASIC ECONOMY Compulsory 2+0 5.00 5.00
TDE 102 TURKISH LANGUAGE-II Compulsory 2+0 2.00 2.00
TRH 102 ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION-II Compulsory 2+0 2.00 2.00
YBD 102 FOREIGN LANGUAGE-II Compulsory 2+0 2.00 2.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 3rd Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 215 PUBLIC RELATIONS CAMPAIGNS Compulsory 2+0 3.00 3.00
HİT 219 GRAPHIC DESIGN STUDIES Compulsory 2+0 3.00 3.00
HİT 221 RESEARCH METHODS I Compulsory 2+0 5.00 5.00
HİT 227 WRITINGS IN PUBLIC RELATIONS Compulsory 2+0 3.00 3.00
HİT 229 INTEGRATED MARKETING COMMUNICATION Compulsory 2+0 3.00 3.00
HİT 231 INTERPERSONAL COMMUNICATION Compulsory 2+0 3.00 3.00
HİT 233 HISTORY OF COMMUNICATION Compulsory 2+0 3.00 3.00
HİT 235 PUBLIC RELATIONS STRATEGIES Compulsory 2+0 3.00 3.00
HİT 237 ENTREPRENEURSHIP Compulsory 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 4th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 210 ADVERTISEMENT AND PUBLICITY CAMPAIGNS Compulsory 2+0 4.00 4.00
HİT 222 BRAND COMMUNICATIONS AND MANAGEMENT Compulsory 2+0 3.00 3.00
HİT 224 PROFESSIONAL DESIGN STUDIES Compulsory 2+0 3.00 3.00
HİT 232 MEDIA PLANNING Compulsory 2+0 3.00 3.00
HİT 234 BASIC PHOTOGRAPHY Compulsory 1+1 3.00 3.00
HİT 236 RESEARCH METHODS II Compulsory 3+0 5.00 5.00
HİT 238 SOCIAL PSYCHOLOGY Compulsory 2+0 3.00 3.00
HİT 240 PHILOSOPHY Compulsory 2+0 3.00 3.00
HİT 242 PROFESSION ETHICS Compulsory 2+0 3.00 3.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 5th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 301 PUBLIC RELATIONS PRODUCTION PROCESS I Compulsory 2+1 7.00 7.00
HİT 355 OCCUPATIONAL HEALTH AND SAFETY Compulsory 2+0 4.00 4.00
HİT 303 PUBLIC RELATIONS APPLICATIONS Elective 2+0 4.00 4.00
HİT 305 CONSUMER BEHAVIORS AND RIGHTS Elective 2+0 4.00 4.00
HİT 311 ADVERTISEMENT PHOTOGRAPHY Elective 2+0 4.00 4.00
HİT 321 ADVERTISEMENT IN RADIO TELEVISION Elective 2+0 4.00 4.00
HİT 323 EXTERNAL PUBLICITY AND LOBBYING Elective 2+0 4.00 4.00
HİT 325 SPONSORSHIP Elective 2+0 4.00 4.00
HİT 329 COMMUNICATION AND TOTAL QUALITY MANAGEMENT Elective 2+0 4.00 4.00
HİT 343 DIGITAL EDITING Elective 2+0 4.00 4.00
HİT 347 MASS COMUNINICATIONS SYSTEMS Elective 3+0 4.00 4.00
HİT 351 SOCIAL AND CULTURAL ANTHROPOLOGY Elective 2+0 4.00 4.00
HİT 353 ECONOMIC STRUCTURE OF TURKEY Elective 2+0 4.00 4.00
HİT 357 BASIC LITERACY SKILLS Elective 2+0 4.00 4.00
HİT 359 PROJECT PRODUCTION APPLICATIONS 1 Elective 2+0 4.00 4.00
HİT 361 INTERCULTURAL COMMUNICATION Elective 2+0 4.00 4.00
HİT 363 ORGANIZATIONAL BEHAVIOR Elective 2+0 4.00 4.00
HİT 365 CAMERA USAGE TECHNIQUES Elective 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 6th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 302 PUBLIC RELATIONS PRODUCTION PROCESS II Compulsory 2+1 7.00 7.00
HİT 350 ADVANCED ENGLISH Compulsory 3+0 4.00 4.00
HİT 304 PROPAGANDA TECHNIQUES AND PERCEPTION Elective 2+0 4.00 4.00
HİT 310 COMMUNICATION LAW Elective 2+0 4.00 4.00
HİT 314 POPULAR CULTURE Elective 2+0 4.00 4.00
HİT 320 DATA ANALYSIS Elective 2+0 4.00 4.00
HİT 324 RISK AND CRISIS MANAGEMENT IN PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 330 POLITICAL COMMUNICATION Elective 2+0 4.00 4.00
HİT 334 WRITINGS IN ADVERTISEMENT Elective 2+0 4.00 4.00
HİT 336 EVENT MANAGEMENT Elective 2+0 4.00 4.00
HİT 338 WEB DESIGN MANAGEMENT Elective 1+1 4.00 4.00
HİT 340 CULTURAL COMMUNICATION STUDIES Elective 2+0 4.00 4.00
HİT 344 CUSTOMER RELATIONSHIP MANAGEMENT Elective 2+0 4.00 4.00
HİT 348 ADVERTISING ANALYSIS Elective 2+0 4.00 4.00
HİT 352 RETORIC Elective 2+0 4.00 4.00
HİT 354 MEDIA LITERACY Elective 2+0 4.00 4.00
HİT 356 DIGITAL CONTENT MANAGEMENT Elective 2+0 4.00 4.00
HİT 358 PROJECT PRODUCTION PRACTICES 2 Elective 2+0 4.00 4.00
HİT 360 PUBLIC DIPLOMACY AND PUBLIC RELATIONS Elective 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 7th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 401 PROFESSIONAL PUBLIC RELATIONS RESEARCHES I Compulsory 2+1 5.00 5.00
HİT 447 EXTERNAL INTERNSHIP Compulsory 0+0 5.00 5.00
HİT 459 PROFESSIONEL ENGLISH Compulsory 3+0 4.00 4.00
HİT 409 MODERN APPROACHES IN PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 415 PUBLIC ADMINISTRATION AND SOCIAL POLITICS Elective 2+0 4.00 4.00
HİT 425 CASE STUDY ANALYSIS OF PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 427 PROTOCOL AND RELATIONSHIP MANAGEMENT Elective 2+0 4.00 4.00
HİT 431 THE POLITICAL ECONOMY OF COMMUNICATION Elective 2+0 4.00 4.00
HİT 433 VISUAL COMMUNICATION STUDIES Elective 2+0 4.00 4.00
HİT 435 INTERNATIONAL PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 439 AGENCY MANAGEMENT Elective 2+0 4.00 4.00
HİT 441 OVERVIEW OF COMMUNICATION SECTOR Elective 2+0 4.00 4.00
HİT 443 SIGN LANGUAGE Elective 2+0 4.00 4.00
HİT 445 STORYBOARD DESIGN STUDIES Elective 1+1 4.00 4.00
HİT 455 CRITICAL PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 457 POLITICAL PUBLIC RELATIONS Elective 2+0 4.00 4.00
HİT 461 DIGITAL ADVERTISING Elective 2+0 4.00 4.00
HİT 463 HISTORY OF POLITICAL THOUGHT Elective 2+0 4.00 4.00
HİT 465 ARTIFICIAL INTELLIGENCE Elective 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.
 8th Semester Course Plan
Course unit code Course unit title Type of course unit Lecture + Recitation Local credits ECTS credits
HİT 402 PROFESSIONAL PUBLIC RELATIONS RESEARCHES II Compulsory 2+1 9.00 9.00
HİT 420 SUSTAINABILITY STUDIES Compulsory 2+0 5.00 5.00
HİT 406 HUMAN RESOURCES MANAGEMENT Elective 2+0 4.00 4.00
HİT 408 MODERN MANAGEMENT METHODS Elective 2+0 4.00 4.00
HİT 412 CREATIVE STRATEGIES IN ADVERTISEMENT Elective 2+0 4.00 4.00
HİT 416 IMAGE AND REPUTATION MANAGEMENT Elective 2+0 4.00 4.00
HİT 418 COMMUNICATION SOCIOLOGY Elective 2+0 4.00 4.00
HİT 422 MEDIA AND SOCIAL CHANGE Elective 2+0 4.00 4.00
HİT 424 PUBLICITY AND TOURISM Elective 2+0 4.00 4.00
HİT 426 CASE STUDY ANALYSIS OF ADVERTISING AND PUBLICTY Elective 2+0 4.00 4.00
HİT 432 EMOTIONAL INTELLIGENCE AND COMMUNICATION Elective 2+0 4.00 4.00
HİT 434 OVERVIEW OF PUBLIC RELATIONS SECTOR Elective 2+0 4.00 4.00
HİT 436 INTERNET STRATEGIES AND E-COMMERCE Elective 2+0 4.00 4.00
HİT 438 HISTORY OF ART Elective 2+0 4.00 4.00
HİT 440 VOLUNTEERING WORKING Elective 2+0 4.00 4.00
HİT 442 ARTIFICIAL INTELLIGENCE APPLICATIONS IN PUBLIC RELATIONS Elective 2+0 4.00 4.00
The students are to take a total of 30 ECTS every semester giving priority to compulsory courses.