Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
TECHNOLOGY USAGE IN TOURISM	Third cycle	TUR516		1	7.00	7.00	Print

Description of course unit

Prerequisites and course requisities	No
Language of instruction	Turkish
Coordinator	Assoc.Prof. NİHAT ÇEŞMECİ
Lecturer(s)	Assoc.Prof. NİHAT ÇEŞMECİ
Teaching assitant(s)
Mode of delivery	Face to face
Course objective	The course aims to help students explore the current technologies used in tourism businesses and the tourism sector in general, and what are their basic characteristics.
Course description	This course focuses on the role of technology in the tourism sector, its uses and advantages. In today''s digital age, it is inevitable for tourism businesses to adapt to technology in order to gain competitive advantage. The course will cover topics such as information systems, artificial intelligence, big data analytics, mobile applications, smart hotel systems, online reservation systems, virtual and augmented reality. In addition, current technological trends in the sector and their impact on businesses will also be examined.

Course contents

1	Introduction and Basic Concepts - Course objectives, scope, and expectations
2	Information and Communication Technologies (ICT) in Tourism - ICT applications in hotels, airlines, travel agencies, and destination management organizations
3	Online Reservation Systems and Digital Platforms - Global Distribution Systems (GDS), Online Travel Agencies (OTAs), booking engines, and metasearch engines
4	Artificial Intelligence (AI) and Chatbots in Tourism
5	Big Data and Data Analytics in Tourism
6	Mobile Technologies and Applications in Tourism
7	Virtual Reality (VR) and Augmented Reality (AR) in Tourism
8	Midterm exam
9	Smart Hotels and Automation Systems and the Internet of Things (IoT)
10	Social Media and Digital Marketing in Tourism
11	Sustainability and Green Technologies in Tourism
12	Cybersecurity and Data Privacy in Tourism
13	Blockchain Technology and Cryptocurrencies in Tourism
14	Future Tourism Technologies and Innovative Applications
15	Final Evaluation and Project Presentations
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17
18
19
20

Learning outcomes of the course unit

1	Understand the Role of Technology in Tourism
2	Demonstrate knowledge about the technologies used in the tourism sector
3	Evaluate the Impact of Mobile Technologies, VR, AR, and AI
4	Explain the Role of Digital Marketing in Tourism
5	Assess the Importance of Sustainability and Green Technologies in Tourism
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10

*Contribution level of the course unit to the key learning outcomes

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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	14	3	42
Study hours out of classroom (study before and after the class)	14	2	28
Homework	14	2	28
Presentation / seminar	4	0	0
Quiz	0	0	0
Preparation for midterm exams	2	5	10
Midterm exams	1	2	2
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	2	10	20
Final exam	1	2	2
Research	1	3	3
Total work load			135
ECTS			5.50

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	1	60
Semester total		100
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Hassan, A. (Ed.). (2022). Handbook of Technology Application in Tourism in Asia. Springer.
Additional references	Hassan, A., & Rahman, N. A. A. (2023). Technology Application in Aviation, Tourism and Hospitality. Springer.

Files related to the course unit