Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
ADVERTISING ANALYSIS	Third cycle	HİT 348		6	4.00	4.00	Print

Description of course unit

Prerequisites and course requisities	None
Language of instruction	Turkish
Coordinator	DR. NİLAY AKGÜN AKAN
Lecturer(s)	ARŞ.GÖR. NİLAY AKGÜN AKAN
Teaching assitant(s)	None
Mode of delivery	Face to face
Course objective	The discovery of the hidden messages in advertising in addition to prominent posts
Course description	Public relations and publicity 3. Class Lesson

Course contents

1	Introduction to Advertising Analysis
2	The Transformation of Advertising
3	The Process of Modernism and the Transformation of Advertising
4	The Process of Postmodernism and the Transformation of Advertising
5	The Process of Digimonermanism and the Transformation of Advertising
6	Meaning and Ideology in Advertising
7	Methods Used in Advertising Analysis
8	The Semiotic Method
9	Sample Analyses
10	Sample Analyses
11	Sample Analyses
12	Sample Analyses
13	Sample Analyses
14	Sample Analyses
15	Sample Analyses
16
17
18
19
20

Learning outcomes of the course unit

1	Recognizes the fundamental characteristics of oral, written, and visual culture.
2	Develops critical literacy skills related to advertising.
3
4
5
6
7
8
9
10

*Contribution level of the course unit to the key learning outcomes

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	5	5	25
Study hours out of classroom (study before and after the class)	3	10	30
Homework	3	3	9
Presentation / seminar	1	5	5
Quiz	0	0	0
Preparation for midterm exams	1	3	3
Midterm exams	0	0	0
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	2	4	8
Final exam	1	2	2
Research	1	6	6
Total work load			88
ECTS			4.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Banu Dağtaş- Reklamı Okumak Fatma Akerson- Göstergebilime Giriş
Additional references	None

Files related to the course unit