Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
SPONSORSHIP	Second cycle	HİT 325		5	4.00	4.00	Print

Description of course unit

Prerequisites and course requisities	-
Language of instruction	Turkhish
Coordinator	DR. ÖĞR. ÜYESİ İSMAİLCAN DOĞAN
Lecturer(s)	DR. ÖĞR. ÜYESİ İSMAİLCAN DOĞAN
Teaching assitant(s)	yok
Mode of delivery	Conference type lecture, discussion
Course objective	It is aimed to examine the types, sponsorship, implementation and evaluation stages of sponsorship which is an important pillar of public relations in the light of examples. Within the scope of the course, sponsorship activities in the field of environment, sports, art and culture both at home and abroad will be discussed.
Course description	Public relations and promotional sponsors are explained in detail.

Course contents

1	The concept of sponsorship and historical development process
2	Reasons for the development and implementation of the sponsorship
3	Classification of sponsorship categories
4	Sponsorship areas (Sports and Culture art)
5	Sponsorship areas (Social Sponsorship)
6	Sponsorship areas (Environment)
7	Sponsorship areas (Environment)
8	Aims of sponsorship
9	Sponsorship public relations objectives
10	Advertising objectives of sponsorship
11	Marketing objectives of sponsorship
12	Sponsorship agreement and law
13	Sponsorship agreement and law
14	Examination of sample sponsor applications
15	Examination of sample sponsor applications
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20

Learning outcomes of the course unit

1	SPONSORSHIP INTRODUCTION CONTENT AND EFFECT INFORMATION
2	SPONSORSHIP LEGALS AND SPONSORSHIP AGREEMENTS CAN BE PREPARED
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10

*Contribution level of the course unit to the key learning outcomes

1
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45
Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	14	2	28
Study hours out of classroom (study before and after the class)	2	10	20
Homework	2	10	20
Presentation / seminar	0	0	0
Quiz	0	0	0
Preparation for midterm exams	1	10	10
Midterm exams	1	1	1
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	1	10	10
Final exam	1	1	1
Research	0	0	0
Total work load			90
ECTS			4.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Sponsorluk, Aydemir Okay, Der Yayınları
Additional references	Halkla İlişkiler Aracı Olarak Sponsorluk, Aydemir Okay, Epsilon Yayınları Sponsorluk Sözleşmesi, Gülçin Elçin Grassinger, Seçkin Yayıncılık

Files related to the course unit