Course unit title Level of course unit Course unit code Type of course unit Semester of course unit Local credit ECTS credit Syllabus
CONSUMER BEHAVIORS IN THE MEDIA SECTOR First cycle RTS 908 1 7.00 7.00 Print
   
Description of course unit
Prerequisites and course requisities
Language of instruction Turkish
Coordinator Asst.Prof.Dr. Fikret YAZICI
Lecturer(s) Asst.Prof.Dr. Fikret YAZICI
Teaching assitant(s)
Mode of delivery Face to face
Course objective Explain the consumption culture and its phases in relation to communication theories. Interpret consumption relations in the context of popular culture, mass culture and media culture.
Course description This course is about communication theories that shape consumer behavior through media sector.

Course contents
1 Consumption Culture and Stages
2 Fordist Period
3 Post-Fordist Period
4 Cultural Structures and Consumption
5 Popular Culture
6 Mass Culture
7 Media Culture
8 Communication Research and Consumption Relationship
9 Consumption Culture and Transformation of Advertisements
10 Modernity, Consumption and Advertising
11 New Communication Technologies and Advertisement
12 Postmodern Culture, Consumption and Advertising
13 Postmodern Identity Formation
14 Postmodern Consumption Habits
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Learning outcomes of the course unit
1 To learn consumption culture and its phases.
2 Comment on cultural structures and consumption relations.
3 Understands the relationship between modernism and consumption culture.
4 Understands the relationship between postmodernism and consumption.
5 Interprets the relationship between consumption culture and advertising.
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*Contribution level of the course unit to the key learning outcomes
1 To have sufficient knowledge about Mathematics, Science and Geomatics Engineering
2 An ability to identfy, define formulate and solve complex engineering problems
3 An ability to select appropriate analytical methods and modeling techniques and practice for problems
4 An ability to analyze and design system or system component
5 An ability to select and use modern techniques and tools for engineering practice
6 An ability to use communication technologies effectively
7 An ability to access information for this purpose to do research, use databases and other information resources
8 To have knowledge about computer software and hardware used in Geomatics Engineering
9 An ability to function on multi-disciplinary teams and to have the confidence to take responsibility
10 An ability to complete a job and to have solution for complex situations by taking responsibility
11 To have knowledge of foreign language for communicate with colleagues and reaching information about geomatic engineering
12 To have an ability to monitor developments in science and technology and be open to innovative ideas
13 An understanding of professional and ethical responsibility
14 To have an ability to inform specialist or non-specialist audience groups about engineering problems and solutions related issues
15 To have an ability to understand solutions of engineering and implementations in the universal and social dimensions
16 To have a knowledge of developing and implementing all kinds of projects in the field of
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load
  Quantity Time (hour) Quantity*Time (hour)
Lectures (face to face teaching) 0 0 0
Study hours out of classroom (study before and after the class) 0 0 0
Homework 0 0 0
Presentation / seminar 0 0 0
Quiz 0 0 0
Preparation for midterm exams 0 0 0
Midterm exams 0 0 0
Project (term paper) 0 0 0
Laboratuar 0 0 0
Field study 0 0 0
Preparation for final exam 0 0 0
Final exam 0 0 0
Research 0 0 0
Total work load     0
ECTS     0.00

Assessment methods and criteria
Evaluation during semester Quantity Percentage
Midterm exam 0 0
Quiz 0 0
Homework 0 0
Semester total   0
Contribution ratio of evaluation during semester to success   0
Contribution ratio of final exam to success   0
General total   0

Recommended and required reading
Textbook
Additional references

Files related to the course unit