Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
INTRODUCTION TO PUBLIC RELATIONS AND PUBLICITY	Third cycle	HİT 103		1	3.00	3.00	Print

Description of course unit

Prerequisites and course requisities	None
Language of instruction	Turkish
Coordinator
Lecturer(s)	Arş. Gör. Dr. Tarık KODAL
Teaching assitant(s)	None
Mode of delivery	Face to Face
Course objective	The aim of the course is to provide knowledge about public relations applications. Public Relations unit''s relation with press and the lessons discussed detail of the form of communication with their target audiences, to have a theoretical knowledge about the relevant application forms and to teach these ways and methods with examples.
Course description	Public Relation and Publicity First Class Lesson

Course contents

1	Public Relations Concept
2	Public Relations Development process
3	Areas that are related of Public Relations: Advertising and marketing
4	Areas that are related of Public Relations: Propaganda-Human Relations
5	Areas that are related of Public Relations: Communication
6	Public Relations Functions: Programming-writing-relationship management- publication
7	Public Relations Functions: To declare news, to create communication products, to organize events
8	Organization in public relations
9	Objectives of Public Relations
10	Qualities of Public Relations
11	Responsibilities of Public Relations
12	Principles of Public Relations: Two-way Communication-patiently work-receptivity
13	Principles of Public Relations: Honesty and plausibility- persistence and repeating- to create organization image
14	Public Relations from the Perspective of Organizational Structure
15	Functions of Public Relations
16	Principles of Public Relations
17
18
19
20

Learning outcomes of the course unit

1	To know the basic theoretical conceptualizations about PR.
2	To notice about public relations and communications sector in Turkey
3	Students will have infomation about public relations apps.
4	Audience analysis and students can make plan for the target audience.
5	To obtain information about the necessary equipment on Relations with the press.
6	Students can plan relationships between the institution and media and organized.
7	To obtain information about the internal public relations and administration routes and methods.
8
9
10

*Contribution level of the course unit to the key learning outcomes

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	15	2	30
Study hours out of classroom (study before and after the class)	0	0	0
Homework	0	0	0
Presentation / seminar	0	0	0
Quiz	0	0	0
Preparation for midterm exams	0	0	0
Midterm exams	1	1	1
Project (term paper)	2	10	20
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	0	0	0
Final exam	1	1	1
Research	2	10	20
Total work load			72
ECTS			3.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Halkla İlişkiler Nedir? (Prof. Dr. Filiz Balta Peltekoğlu)
Additional references	Halkla İlişkiler Kavram Strateji ve Uygulamaları (Ayla Okay-Aydemir Okay), Örgütsel Açıdan İnsan Kaynakları ve Halkla İlişkiler (Mustafa Akdağ), Kuramda ve Uygulamada Halkla İlişkiler (Alaaddin Asna)

Files related to the course unit