Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
BRAND COMMUNICATIONS AND MANAGEMENT	Third cycle	HİT 222		4	3.00	3.00	Print

Description of course unit

Prerequisites and course requisities	None
Language of instruction	Turkish
Coordinator	Assoc.Prof.Dr. EMEL TANYERİ MAZICI
Lecturer(s)	Assoc.Prof.Dr. EMEL TANYERİ MAZICI
Teaching assitant(s)	None
Mode of delivery	Conference
Course objective	In this course, it''s purposed determination of concepts and value of brand of place in public relations management and to analyse to brand management process with modern management approach.
Course description	It''s undergraduated course about consider many of titles about brand with public relation perspective.

Course contents

1	Brand concepts and seasonal changes in public relations and marketing
2	Brand components (physical components)
3	Brand components (physical components)
4	Brand components (social components)
5	Brand components (social components)
6	Brand personality and loyalty
7	Brand positioning
8	Brand value
9	Brand structure and types
10	Brand Measurement and Evaluation
11	Legal proceedings in branding
12	Management of global brand management
13	Analysing Current Brand
14	Analysing Current Brand
15	Student Activities
16	Student Activities
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Learning outcomes of the course unit

1	Acquire a basic comprehension about brand concepts and applications.
2	Creation of mental representations on the multidimensionality, branding and differentiation.
3	Help to analyze to brand and brand apps with current approaches and periodic perspective.
4	Provide knowledge about brand concepts and seasonal changes in public relations and marketing.
5	Provide knowledge about brand value and its components.
6	Provide knowledge about brand creating strategies.
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*Contribution level of the course unit to the key learning outcomes

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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	15	2	30
Study hours out of classroom (study before and after the class)	5	1	5
Homework	2	1	2
Presentation / seminar	0	0	0
Quiz	0	0	0
Preparation for midterm exams	1	10	10
Midterm exams	1	1	1
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	1	20	20
Final exam	1	1	1
Research	1	8	8
Total work load			77
ECTS			3.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	İletişim Temelli Marka Yönetimi, Nurhan Babür Tosun
Additional references	Küresel Pazarda Marka Yönetimi ve Halkla İlişkiler, Aylin Pira-Füsun Kocabaş, Mine Yeniçeri

Files related to the course unit