Course unit title Level of course unit Course unit code Type of course unit Semester of course unit Local credit ECTS credit Syllabus
SPORTS MARKETING First cycle SYB 302 6 4.00 4.00 Print
   
Description of course unit
Prerequisites and course requisities -
Language of instruction TURKISH
Coordinator Assist.Prof.HAKKI ULUCAN
Lecturer(s) HACER GÜVEN
Teaching assitant(s) -
Mode of delivery FACE TO FACE
Course objective Considering today's living conditions, the options for sports lovers can spend their money and time and they can monitor events has never been so much. Amateur spirit, the essence of the culture of competition based on the concept of sport, is now becoming an industry that remains under the influence of social and technological development. The techniques used in the marketing of sports has become a commercial element and evaluate them in terms of both academic and industry constitutes the course.
Course description SPORTS MARKETING

Course contents
1 The purpose of sports marketing courses and lessons about the basic resources
2 sports industry and sports marketing
3 sports marketing management
4 Sports marketing information systems and marketing
5 Consumer behavior
6 Consumer behavior
7 Sports marketing mix and marketing mix features. Sports products
8 Pricing Decisions
9 midterm exam
10 Promotion: Advertising, public relations
11 Promotion: Advertising, public relations
12 Promotion: Personal selling, sales promotion
13 Sports sponsorship and ambush marketing
14 Sports sponsorship and ambush marketing
15 FİNAL EXAM
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20

Learning outcomes of the course unit
1 The students basic concepts related to sports marketing and define its own characteristics.
2 Students will be able to analyze the sports consumer and industrial markets.
3 Students are able to explain the relationship and differences between macro-micro environmental factors and sports marketing.
4 Students are able to recognize marketing information systems and marketing research applications in sports.
5 -
6 -
7 -
8 -
9 -
10 -

*Contribution level of the course unit to the key learning outcomes
1 Has a holistic and systematic religious thought and understanding within the framework of the Qur''an and Sunnah (Competence)
2 Explains the basic concepts and relationships between concepts in the field of theology. (Knowledge)
3 Has advanced theoretical and practical knowledge related to theology (historical and current, related to tools and equipment, research methods and techniques applied in field studies, supported by other sources related to theology). (Knowledge)
4 Distinguish between unchangeable and changeable information in the field of theology (Skill)
5 Has the ability to identify, define, interpret, analyze, compose and solve classical and contemporary religious issues. (Skill)
6 Has an understanding of universal principles and values in the face of different thoughts and interpretations (Competence)
7 Has the competence to work and assume responsibility in the light of basic values / principles such as reason, knowledge, consultation, compliance with trust, competence and justice. (Competence)
8 Can read and understand the basic sources in the field of theology in their original language (Arabic) (Competence)
9 Understands the procedures and principles of faith, worship, ethics and treatment and explains the foundations on which they are based. (Knowledge).
10 Has the competence to correctly understand and consistently evaluate different religious approaches that emerge according to time and space. (Competence)
11 Develops discourse and attitudes against harmful tendencies against religion and society such as religious abuse, violence, anti-Islamism. (Competence)
12 Has basic and holistic knowledge about Islamic culture, art and civilization. (Knowledge)
13 Gains theoretical and practical competence in reading, understanding and teaching the Holy Quran (Skill)
14 Has the competence to provide religious education and religious services in the light of the basic sources of Islam (Skill)
15 Makes interdisciplinary research-study, interpretation, analysis and evaluation by establishing a relationship with each other and with other fields of science. (Skill)
16 Has the knowledge and skills of religious / spiritual counseling and guidance (Skill)
17 Recognizes the basic belief principles and practices of world religions. (Knowledge)
18 Have a sufficient understanding of the major schools, theories and issues related to theology. (Knowledge)
19 Uses the theoretical and practical knowledge acquired in the field of theology in the fields of education, research and community service (Competence)
20 Uses information and information technologies required by the field of theology at an advanced level (Competence)
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load
  Quantity Time (hour) Quantity*Time (hour)
Lectures (face to face teaching) 12 2 24
Study hours out of classroom (study before and after the class) 12 2 24
Homework 3 4 12
Presentation / seminar 3 4 12
Quiz 0 0 0
Preparation for midterm exams 1 4 4
Midterm exams 1 2 2
Project (term paper) 1 4 4
Laboratuar 0 0 0
Field study 0 0 0
Preparation for final exam 1 8 8
Final exam 1 4 4
Research 0 0 0
Total work load     94
ECTS     4.00

Assessment methods and criteria
Evaluation during semester Quantity Percentage
Midterm exam 1 40
Quiz 0 0
Homework 0 0
Semester total   40
Contribution ratio of evaluation during semester to success   40
Contribution ratio of final exam to success   60
General total   100

Recommended and required reading
Textbook BASIM, N. et al, M. (2009). Sports Management, New York: Publishing Details. Erem, T. (1980) Management Marketing terms. Istanbul: Nihad SAYAR Broadcast and Relief Foundation.
Additional references -

Files related to the course unit