Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
CONSUMER BEHAVIOUR IN MEDIA SECTORS	Third cycle	İLB 622		2	7.00	7.00	Print

Description of course unit

Prerequisites and course requisities	NONE
Language of instruction	TURKISH
Coordinator	ASIST.PROF.MUSTAFA KOÇER
Lecturer(s)	ASIST.PROF.MUSTAFA KOÇER
Teaching assitant(s)	NONE
Mode of delivery	LECTURE
Course objective	The aim of this course is teach how the consumer behavior is in media organizations. Besides, to analize basic concepts and models related with the issue.
Course description	In the course, the consumption behavior in media is investigated and explained.

Course contents

1	Introduction to consumption behavior in media area.
2	Persuasion and communication techniques.
3	The relationship between consumption behavior and the other disciplines.
4	The referance groups such as family and gender.
5	The ethics, life style and the culture.
6	Identity and personality
7	Attitude
8	Motivation
9	Learning and Memory Skills
10	Perception
11	The consumer behavior and the Media
12	Analysing selling decisions
13	The relationship between consumption behavior and marketing.
14	Cultural Models.
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Learning outcomes of the course unit

1	To get knowledge about consumption culture historically.
2	To get knowledge about communication and persuasion techniques.
3	To analysis the media effects on selling decisions of consumers.
4	To realise the effects of referance groups such as family and gender on consumption behavior.
5	Being aware of personality, ethics, life style and cultural issues.
6	Having a point of view about attitudes and its process.
7	To learn about motivation techniques and models.
8	Being aware of perception and the effected factors on perception.
9	Understanding consumer behavior and conscious consumption.
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*Contribution level of the course unit to the key learning outcomes

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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	12	3	36
Study hours out of classroom (study before and after the class)	10	3	30
Homework	1	10	10
Presentation / seminar	1	10	10
Quiz	0	0	0
Preparation for midterm exams	1	10	10
Midterm exams	1	3	3
Project (term paper)	1	15	15
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	1	15	15
Final exam	1	3	3
Research	1	15	15
Total work load			147
ECTS			6.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin Yayınları, Ankara.
Additional references	Banu Dağtaş, Erdal Dağtaş, Medya, Tüketim Kültürü ve Yaşam Tarzları, Ütopya, Ankara. Hüseyin Köse, Medya ve Tüketim Sosyolojisi, Ayraç, Ankara.

Files related to the course unit