Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
CONSUMER BEHAVIORS AND RIGHTS	Third cycle	HİT 305		5	4.00	4.00	Print

Description of course unit

Prerequisites and course requisities	-
Language of instruction	Turkish
Coordinator	ÖĞR. GÖR. EROL MUTLU
Lecturer(s)	ÖĞR. GÖR. EROL MUTLU
Teaching assitant(s)	-
Mode of delivery	Classroom lectures, face to face, conference
Course objective	To teach the consumer perceptions and consumer behavior analysis. To instill knowledge and awareness about consumer protection law and to make them a conscious consumer.
Course description	Tüketicilerin korunması hakkındaki kanununun, tüketici algılama ve davranış çözümlemelerinin anlatıldığı bir derstir.

Course contents

1	Meeting and informing the students about the general content of the course
2	What is consumption? What are the consumption types.
3	What is consumer behavior? How consumer behavior is shaped.
4	Consumer roles
5	Classical - Descriptive behavior models
6	Classical - Descriptive behavior models
7	Descriptive - Contemporary models of behavior
8	Descriptive - Contemporary models of behavior
9	Consumer rights and consumer protection
10	Consumer rights in the World
11	Consumer rights in Turkey
12	Defective goods and distance contracts Regulation on Sales Outlets.
13	Consumer arbitration panel
14	Law on consumer protection
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16
17
18
19
20

Learning outcomes of the course unit

1	To learn how consumer perceptions develop
2	Recognition of consumer behavior models
3	To learn the law on consumer protection
4	Being a conscious consumer
5	To learn about ad board regulation
6	Learning about consumer problems arbitration committee regulation
7	Learn about sample applications
8
9
10

*Contribution level of the course unit to the key learning outcomes

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2
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45
Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	15	2	30
Study hours out of classroom (study before and after the class)	15	1	15
Homework	0	0	0
Presentation / seminar	0	0	0
Quiz	0	0	0
Preparation for midterm exams	2	15	30
Midterm exams	1	1	1
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	3	15	45
Final exam	1	1	1
Research	1	3	3
Total work load			125
ECTS			5.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Remzi Altunışık , Ahmet Hamdi İslamoğlu
Additional references	Tüketici Davranışları

Files related to the course unit