Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
INTRODUCTION TO ADVERTISING	Third cycle	HİT 125		1	4.00	4.00	Print

Description of course unit

Prerequisites and course requisities	None
Language of instruction	Turkısh
Coordinator	DR. KÜRŞAD GÖLGELİ
Lecturer(s)	DR. KÜRŞAD GÖLGELİ
Teaching assitant(s)	None
Mode of delivery	Face to face
Course objective	To teach students the process of Advertising Communication and main conceptionts
Course description	The course explains advertising from history to present days and its relations with marketing, pr and communication studies.

Course contents

1	Introduction to the course
2	The development of Advertising
3	Advertising and its Relation with Marketing Communication Management
4	Product positioning, market segmentation
5	Definition of Advertising and Main Conceptions
6	Target Audience Analysis
7	Message Determination
8	Advertising Strategies
9	Features of mass media in terms of advertising
10	Media Planning
11	Advertising Agencies
12	Advertising and Ethic
13	Internet advertising
14	Advances in advertising
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Learning outcomes of the course unit

1	Understands the need to self-regulate those advertisers who (purposely or not) engage in false or misleading advertising or who offend public taste; communicates ideas to justify position, persuade or convince others of need for self-regulation
2	Defines the role advertising plays in the marketing mix, how it interacts with other elements of that mix, and how its success or failure is frequently related to other marketing factors
3	Describes the advertising business, expressing an understanding of the organization within agencies and corporations and the interrelationship between advertisers, agencies, and special service groups.
4	Acquires an insight into career opportunities in the field
5	Gets informations about Advertising and its Relation with Marketing Communication Management
6	Gets informations about Definition of Advertising and Main Conceptions
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*Contribution level of the course unit to the key learning outcomes

1	Students learn concepts of the department, subject, methods and problems.
2	New and complex ideas is analyzed, synthesized and evaluated by the students.
3	They recognize new developments in the field of science.
4	They recognizes domestic and foreign sources and use effectively in their studies.
5	They understand the interdisciplinary interaction related to field of science.
6	They development original ideas to bring innovation to the field of science, methodology, practice and research.
7	They take part in national and international projects related to field of science or develop new projects.
8	They use information and communication technologies effectively in scientific studies related to field of science.
9	They know Arabic and Western languages at an advanced level and use.
10	They have scientific and professional ethics.
11	They contribute to the work of academic institutions and organizations.
12	They collaborate with relevant individuals and organizations about issues related to field of science and develop joint projects.
13	They share results that they reached in national and international academic platforms.
14	They help to develop a scientific, social, cultural, etc. strategy on issues related to their profession.
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	21	2	42
Study hours out of classroom (study before and after the class)	10	2	20
Homework	0	0	0
Presentation / seminar	10	2	20
Quiz	0	0	0
Preparation for midterm exams	0	0	0
Midterm exams	1	1	1
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	0	0	0
Final exam	1	1	1
Research	5	2	10
Total work load			94
ECTS			4.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2013
Additional references	None

Files related to the course unit