Erciyes University - Info Package

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
CORPORATE REPUTATION MANAGEMENT	Second cycle	Hİ 544		2	7.00	7.00	Print

Description of course unit

Prerequisites and course requisities	None
Language of instruction	Turkish
Coordinator	Assoc.Prof. Özlem Işık
Lecturer(s)	Assoc.Prof. Özlem Işık
Teaching assitant(s)	None
Mode of delivery	Conference type of lecture, discussion,
Course objective	The importance of the creation of today''s growing reputation and institutions that are important to be able to go one step further and protect competitors who want to attract attention as a concept dedicated work in the long run. The definition of corporate reputation in the scope of the course, creation process, the components will be examined and the benefits to the organization
Course description	Public Relations and Publicity Master''s Degree Courses

Course contents

1	Reputation in Sociological Perspective
2	Definition of Corporate Reputation
3	İmportance of Corporate Reputation in terms of Businesses
4	Concepts that are related to Corporate Reputation
5	Concepts that are related to Corporate Reputation
6	Constitution of Corporate Reputation (Identity, Image, Organizational Culture)
7	Constitution of Corporate Reputation (Corporate Design, Corporate Communication, Organizational Behavior)
8	MIDTERM EXAMS
9	Corporate Reputation Formation Process (Defining Corporate Reputation)
10	Corporate Reputation Formation Process (Corporate Reputation Creator Determination of Elements)
11	Corporate Reputation Formation Process (Regulation of Stakeholder Relations)
12	Corporate Reputation Management (Due Diligence)
13	Corporate Reputation Management (Corporate Reputation Measurement)
14	Corporate Reputation Management (Determination of Reputation Management Strategy)
15	FINAL EXAMS
16
17
18
19
20

Learning outcomes of the course unit

1	Understanding how important it is that the concept of corporate reputation institutionally
2	Theoretical background on the creation Corporate Reputation Management
3	Examination of the historical process of reputation
4	Be able to understand the perspectives of external audiences in the formation of corporate reputation
5	To understand the contribution of internal stakeholders in the formation of corporate reputation
6	To understand the importance of corporate reputation corporate interests
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8
9
10

*Contribution level of the course unit to the key learning outcomes

1	Has the theoretical and practical knowledge necessary to fulfill his / her professional roles and functions.
2	Appropriate to professional ethic principles and values
3	Gain presentation and transfer skills,
4	Biostatistics Having sufficient knowledge in the area of expertise in the field of master science,
5	Has a scientific view,
6	Learn how to plan and run a scientific study,
7	Gain knowledge, manners and skills in field studies
8	Following scientific innovations,
9	To be able to work independently and to be able to cooperate,
10	Has the qualifications of interrogator, investigator and observer,
11	Acquires analytical perspective on the problems encountered,
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19
20
21
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24
25
26
27
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30
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43
44
45
Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	12	3	36
Study hours out of classroom (study before and after the class)	0	0	0
Homework	0	0	0
Presentation / seminar	1	30	30
Quiz	0	0	0
Preparation for midterm exams	0	0	0
Midterm exams	1	45	45
Project (term paper)	0	0	0
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	0	0	0
Final exam	1	45	45
Research	0	0	0
Total work load			156
ECTS			6.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	40
Quiz	0	0
Homework	0	0
Semester total		40
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100

Recommended and required reading

Textbook	Kurumsal İtibar Yönetimi, Aydem Çiftçioğlu, Dora Kitapevi
Additional references	Carmeli Abraham, Anat Feruend, The Relation Beetwen Work and Workplace Attitues and Perceived External Prestige, Salim Kadıbeşegil, İtibar Yönetimi, Mediacat Kitapları, Kurumların DNA'sı İtibar ve Yönetimi, Turgut Karaköse, Nobel Yayın Dağıtım, Sanal Ortamda İtibar Yönetimi, Gamze Er, Cinius Yayınları

Files related to the course unit