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About the Course

Department Profile
Course unit title Level of course unit Course unit code Type of course unit Semester of course unit Local credit ECTS credit Syllabus
PUBLIC RELATIONS IN SPORT First cycle SYB 301 5 4.00 4.00 Print
   
Description of course unit
Prerequisites and course requisities -
Language of instruction Turkish
Coordinator Hale KULA
Lecturer(s) Hale KULA
Teaching assitant(s) -
Mode of delivery Face to face
Course objective Public relations as a management function of the importance and contribution to organizations, business, its place in the marketing discipline of public relations work for the public and voluntary sectors and to understand the importance
Course description The concept of public relations, development, definition, purpose, scope, methods, principles, tools, public relations, techniques, role of manager in public relations. Public relations between sport organizations and institutions.

Course contents
1 What is Public Relations? What are the processes of public relations? Basic objectives of public relations, what is the target audience in public relations?
2 Development Process of Public Relations, What are the Stages of Public Relations Studies in the Historical Process?
3 Development of Public Relations by Historical Periods
4 Development of Public Relations According to Models
5 The Importance of Public Relations Theories and Models for Sports
6 Development of Public Relations in Turkey
7 Public Relations and Communication, Communication Models in Public Relations
8 Proactive and Reactive Communication in Public Relations
9 Midterm Exam + Public Relations and Some Communication Theories
10 Public Relations and Some Communication Theories
11 Changing Communication and Public Relations
12 Public Relations Profession and Public Relations Specialist
13 Public Relations Activities and Application Areas
14 Other Concepts Close to Public Relations, Advertising and Propaganda in Public Relations
15 Semester final exam
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Learning outcomes of the course unit
1 Advantages of the formation and development of public relations, problems and the role and the importance of learning management. Essentially act as the public aware of the fact that nested execution of
2 Management activities. Moving in
3 Management activities while marketing people or goods and services, taking into account factors Increasing communication skills
4 with all internal and external management factors surrounding the Administrator to conduct a successful communication process br
5 communication skills to apply social life
6 -
7 -
8 -
9 -
10 -

*Contribution level of the course unit to the key learning outcomes
1 Has a holistic and systematic religious thought and understanding within the framework of the Qur''an and Sunnah (Competence)
2 Explains the basic concepts and relationships between concepts in the field of theology. (Knowledge)
3 Has advanced theoretical and practical knowledge related to theology (historical and current, related to tools and equipment, research methods and techniques applied in field studies, supported by other sources related to theology). (Knowledge)
4 Distinguish between unchangeable and changeable information in the field of theology (Skill)
5 Has the ability to identify, define, interpret, analyze, compose and solve classical and contemporary religious issues. (Skill)
6 Has an understanding of universal principles and values in the face of different thoughts and interpretations (Competence)
7 Has the competence to work and assume responsibility in the light of basic values / principles such as reason, knowledge, consultation, compliance with trust, competence and justice. (Competence)
8 Can read and understand the basic sources in the field of theology in their original language (Arabic) (Competence)
9 Understands the procedures and principles of faith, worship, ethics and treatment and explains the foundations on which they are based. (Knowledge).
10 Has the competence to correctly understand and consistently evaluate different religious approaches that emerge according to time and space. (Competence)
11 Develops discourse and attitudes against harmful tendencies against religion and society such as religious abuse, violence, anti-Islamism. (Competence)
12 Has basic and holistic knowledge about Islamic culture, art and civilization. (Knowledge)
13 Gains theoretical and practical competence in reading, understanding and teaching the Holy Quran (Skill)
14 Has the competence to provide religious education and religious services in the light of the basic sources of Islam (Skill)
15 Makes interdisciplinary research-study, interpretation, analysis and evaluation by establishing a relationship with each other and with other fields of science. (Skill)
16 Has the knowledge and skills of religious / spiritual counseling and guidance (Skill)
17 Recognizes the basic belief principles and practices of world religions. (Knowledge)
18 Have a sufficient understanding of the major schools, theories and issues related to theology. (Knowledge)
19 Uses the theoretical and practical knowledge acquired in the field of theology in the fields of education, research and community service (Competence)
20 Uses information and information technologies required by the field of theology at an advanced level (Competence)
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load
  Quantity Time (hour) Quantity*Time (hour)
Lectures (face to face teaching) 12 2 24
Study hours out of classroom (study before and after the class) 0 0 0
Homework 4 4 16
Presentation / seminar 4 4 16
Quiz 0 0 0
Preparation for midterm exams 4 4 16
Midterm exams 0 0 0
Project (term paper) 4 4 16
Laboratuar 0 0 0
Field study 0 0 0
Preparation for final exam 3 3 9
Final exam 1 1 1
Research 0 0 0
Total work load     98
ECTS     4.00

Assessment methods and criteria
Evaluation during semester Quantity Percentage
Midterm exam 1 40
Quiz 0 0
Homework 0 0
Semester total   40
Contribution ratio of evaluation during semester to success   40
Contribution ratio of final exam to success   60
General total   100

Recommended and required reading
Textbook Theory and Practice of Public Relations, Prof. Dr. Irfan Erdogan
Additional references The Practice of Public Relations, Fraser P. Seitel

Files related to the course unit