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Bachelor's Degree > Faculty of Communication > Radio, Television and Cinema > WRITINGS IN ADVERTISEMENT
 
Course unit title Level of course unit Course unit code Type of course unit Semester of course unit Local credit ECTS credit Syllabus
WRITINGS IN ADVERTISEMENT First cycle HİT 334 6 4.00 4.00 Print
   
Description of course unit
Prerequisites and course requisities none
Language of instruction Turkish
Coordinator DR. ÖĞR. ÜYESİ KÜRŞAD GÖLGEL
Lecturer(s) DR. ÖĞR. ÜYESİ KÜRŞAD GÖLGEL
Teaching assitant(s) none
Mode of delivery face to face
Course objective to show that scenario is different from another literatures by teaching language of scenario
Course description to dramatize a story by caring formats of advertisement scenario

Course contents
1- definition, purpose and importance of class
2- elements of story, traditional main elements to dramatize a story
3- stages to study before scenario (artistic thinking, thema etc.)
4- Scenario Types
5- Scenario Types
6- Scenario Types
7- Ad samples review
8- Ad samples review
9- Ad samples review
10- Ad samples review
11- effective advertisement writing
12- effective advertisement writing
13- effective advertisement writing
14- effective advertisement writing
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Learning outcomes of the course unit
1- student learns about scenario in the process of advertisement making and managing
2- student learns about scenario in the process of advertisement making and managing
3- student learns the process of advertisement making and managing has it's own rules about contents and formats
4- by this way learns that it's different than another literatures types but also has relation with them
5- learns stages of scenario writing, can analyze and read
6- gains infrastructure to write a scenario according to his skill and interest
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*Contribution level of the course unit to the key learning outcomes
1- He/She knows the basic concepts and principles related to his/her field.
2- He/She knows the content production processes in his/her field.
3- He/She follows the technological developments in that field; can use existing technologies.
4- He/She has the ability to identify, interpret and solve vocational problems related to his/her field.
5- He/She knows the historical development process of the field of communication.
6- He/She is competent to adapt to teamwork and to produce within time limits.
7- He/She knows and applies the principles of professional ethics.
8- He/She has a basic social sciences formation.
9- He/She has knowledge and experience about practices in business life; acts with the awareness of an entrepreneurial and innovative approach
10- He/She is aware of social problems; connects these problems with the field of communication.
11- He/She applies the knowledge about occupational health and safety in his/her own field.
12- He/She has the ability to communicate effectively in at least one foreign language verbally and in writing.
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load
  Quantity Time (hour) Quantity*Time (hour)
Lectures (face to face teaching) 14 1 14
Study hours out of classroom (study before and after the class) 0 0 0
Homework 10 2 20
Presentation / seminar 10 2 20
Quiz 0 0 0
Preparation for midterm exams 0 0 0
Midterm exams 0 0 0
Project (term paper) 10 2 20
Laboratuar 0 0 0
Field study 0 0 0
Preparation for final exam 1 6 6
Final exam 10 2 20
Research 0 0 0
Total work load     100
ECTS     4.00

Assessment methods and criteria
Evaluation during semester Quantity Percentage
Midterm exam 0 0
Quiz 0 0
Homework 0 0
Semester total   0
Contribution ratio of evaluation during semester to success   40
Contribution ratio of final exam to success   60
General total   100

Recommended and required reading
Textbook none
Additional references none

Files related to the course unit