Erciyes University - Info Package

Bachelor's Degree > Faculty of Engineering > > TOURISM MARKETING

Course unit title	Level of course unit	Course unit code	Type of course unit	Semester of course unit	Local credit	ECTS credit	Syllabus
TOURISM MARKETING	First cycle	TUR502		2	7.00	7.00	Print

Description of course unit

Prerequisites and course requisities	Non
Language of instruction	Turkish
Coordinator	Prof. Dr. Kurtulus Karamustafa
Lecturer(s)	Prof. Dr. Kurtulus Karamustafa
Teaching assitant(s)	-
Mode of delivery	Face to Face
Course objective	The aim of this course is to teach the basic terms, concepts and theories specific to the tourism system and tourism marketing.
Course description	Basic Terms and Concepts Related to Tourism System and Tourism Marketing; Characteristics of Services; Market Segmentation in Tourism; Toursim Market and Toursim Marketing Strategies; Analysis of Marketing Environment in Toursim; Consumer Behaviour in Tousrim; Target Market Selection in Tourism; Tourism Product; Pricing in Tousrim Enterprises; Distribution Channels in Tourism; Promotion in Toursim Marketing; Application and Evaluation of Tourism Marketing Activities; Modern Marketing Techniques for Toursim Enterprises.

Course contents

1-	Basic Terms and Concepts Related to Tourism System.
2-	Basic Terms and Concepts Related to Tourism Marketing.
3-	Characteristics of Services.
4-	Market Segmentation in Tourism.
5-	Toursim Market and Toursim Marketing Strategies.
6-	Analysis of Marketing Environment in Toursim.
7-	Consumer Behaviour in Tousrim.
8-	Target Market Selection in Tourism.
9-	Tourism Product.
10-	Pricing in Tousrim Enterprises.
11-	Distribution Channels in Tourism.
12-	Promotion in Toursim Marketing.
13-	Application and Evaluation of Tourism Marketing Activities.
14-	Modern Marketing Techniques for Toursim Enterprises.
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Learning outcomes of the course unit

1-	Learn toursim marketing tools.
2-	Understand service development process.
3-	Know pricing types and process.
4-	Understand promotional mix in tourism.
5-	Learn distribution function.
6-	Understand e-marketing activities.
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*Contribution level of the course unit to the key learning outcomes

1-	Have the ability to apply knowledge of mathematics and science to the engineering problems.
2-	Have the ability to identify, formulate and solve engineering problems.
3-	Have the ability to design a system, component or a process.
4-	Have the ability to use the techniques and tools for the engineering applications.
5-	Have the ability to design and conduct experiments, as well as to analyze and interpret the results.
6-	Have the ability to work as a part of a team.
7-	Have the ability to work as an individual.
8-	Have the ability to communicate by using oral and written methods.
9-	Have the ability to recognize the need of and also get motivated in life-long learning.
10-	Have the ability to recognize the professional and ethical responsibility and have the knowledge about legal issues
11-	Have skills about management subjects as leadership, organization, time and risk management, quality awareness, productivity, etc.
12-	Have the ability to use the time in the best effective way.
13-	Have the ability to find non-traditional solutions to the problems.
14-	Have skills about management, professional self-confidence and taking initiatives.
15-	Have the awareness of protecting the national benefits when searching solutions of problems.-
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load

	Quantity	Time (hour)	Quantity*Time (hour)
Lectures (face to face teaching)	15	3	45
Study hours out of classroom (study before and after the class)	15	3	45
Homework	1	10	10
Presentation / seminar	1	10	10
Quiz	0	0	0
Preparation for midterm exams	1	5	5
Midterm exams	1	2	2
Project (term paper)	1	10	10
Laboratuar	0	0	0
Field study	0	0	0
Preparation for final exam	1	10	10
Final exam	1	2	2
Research	1	15	15
Total work load			154
ECTS			6.00

Assessment methods and criteria

Evaluation during semester	Quantity	Percentage
Midterm exam	1	100
Quiz	0	0
Homework	0	0
Semester total		100
Contribution ratio of evaluation during semester to success		40
Contribution ratio of final exam to success		60
General total		100