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Bachelor's Degree > Faculty of Communication > Radio, Television and Cinema > ADVERTISING ANALYSIS
 
Course unit title Level of course unit Course unit code Type of course unit Semester of course unit Local credit ECTS credit Syllabus
ADVERTISING ANALYSIS First cycle HİT 348 6 4.00 4.00 Print
   
Description of course unit
Prerequisites and course requisities None
Language of instruction Turkish
Coordinator DR. NİLAY AKGÜN AKAN
Lecturer(s) ARŞ.GÖR. NİLAY AKGÜN AKAN
Teaching assitant(s) None
Mode of delivery Face to face
Course objective The discovery of the hidden messages in advertising in addition to prominent posts
Course description Public relations and publicity 3. Class Lesson

Course contents
1- Advertising, renewal of the prior period information about advertising
2- Advertising development in World and Turkey, the development of advertising agencies
3- Overview of critical theory in the field of communication
4- British cultural studies
5- Understanding of ideology in British cultural studies
6- Advertising -Culture relationship
7- Advertising -Culture relationship
8- VİSA EXAM
9- What is Semiotics? History of semiotics
10- Signification, meaning significant Straight Side, myths and symbols, metaphors, and Düzdeğişme
11- Advertising Semiotics Analysis Method as a visual language, verbal language, graphic design, title, body, slogan
12- Ads by applying semiotics to analyze and construction analysis to examine
13- Making sample analysis
14- Making sample analysis
15- FINAL EXAM
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Learning outcomes of the course unit
1- To master the critical theory
2- To learn English cultural studies
3- To interpret correctly relationship between advertising and culture
4- To learn What is the semiotics
5- To know the work of famous scientists
6- To read every aspect of Ads
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*Contribution level of the course unit to the key learning outcomes
1- He/She knows the basic concepts and principles related to his/her field.
2- He/She knows the content production processes in his/her field.
3- He/She follows the technological developments in that field; can use existing technologies.
4- He/She has the ability to identify, interpret and solve vocational problems related to his/her field.
5- He/She knows the historical development process of the field of communication.
6- He/She is competent to adapt to teamwork and to produce within time limits.
7- He/She knows and applies the principles of professional ethics.
8- He/She has a basic social sciences formation.
9- He/She has knowledge and experience about practices in business life; acts with the awareness of an entrepreneurial and innovative approach
10- He/She is aware of social problems; connects these problems with the field of communication.
11- He/She applies the knowledge about occupational health and safety in his/her own field.
12- He/She has the ability to communicate effectively in at least one foreign language verbally and in writing.
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Number of stars refer to level of contribution from 1 (the least) to 5 (the most)

Planned learning activities, teaching methods and ECTS work load
  Quantity Time (hour) Quantity*Time (hour)
Lectures (face to face teaching) 5 5 25
Study hours out of classroom (study before and after the class) 3 10 30
Homework 3 3 9
Presentation / seminar 1 5 5
Quiz 0 0 0
Preparation for midterm exams 1 3 3
Midterm exams 0 0 0
Project (term paper) 0 0 0
Laboratuar 0 0 0
Field study 0 0 0
Preparation for final exam 2 4 8
Final exam 1 2 2
Research 1 6 6
Total work load     88
ECTS     4.00

Assessment methods and criteria
Evaluation during semester Quantity Percentage
Midterm exam 1 40
Quiz 0 0
Homework 0 0
Semester total   40
Contribution ratio of evaluation during semester to success   40
Contribution ratio of final exam to success   60
General total   100

Recommended and required reading
Textbook Banu Dağtaş- Reklamı Okumak Fatma Akerson- Göstergebilime Giriş
Additional references None

Files related to the course unit