|
1- |
Changing rules of trade and E-Commerce (What has changed and what has remained constant with electronicization in trade is discussed within the scope of this subject).
|
|
2- |
Basic Elements of E-Commerce (E-business, E-application and E-government issues are covered within the scope of E-commerce)
|
|
3- |
Business Models in E-Commerce (B2B, B2C, C2B, C2C, G2B, G2C, P2P and new C2B models)
|
|
4- |
Business Models in E-Commerce (e-commerce such as virtual marketplaces, virtual intermediaries, vertical sites, affiliate programs, special shopping sites, opportunity sites site models)
|
|
5- |
Infrastructure in E-Commerce Site (infrastructures that should be in the e-commerce site such as payment, logistics and security)
|
|
6- |
E-Commerce Site Infrastructure (Software and hardware infrastructure)
|
|
7- |
Introduction to Meta Advertising - Account Setups and Integration
|
|
8- |
Ad Preparation Process - Types of Campaigns - Ad Optimization
|
|
9- |
Introduction to Google Ads Advertising - Account Setups and Integration
|
|
10- |
Ad Preparation Process - Types of Campaigns - Ad Optimization
|
|
11- |
Strategic Advertising on the Internet (Metrics and cost models frequently used in digital advertising)
|
|
12- |
Data Analytics and Key Metrics Used in Digital Marketing
|
|
13- |
E-Commerce Website Building with Shopify
|
|
14- |
Shopify Product Management and Store Settings
|
|
15- |
E-Commerce Website Construction with Etsy and Trendyol
|
|
16- |
Etsy and Trendyol Product Management and Store Settings
|
|
17- |
|
|
18- |
|
|
19- |
|
|
20- |
|